DraftKings Super Bowl Party
2026
San Francisco
My team and I led the experiential design for DraftKings’ Super Bowl weekend takeover at 1 Hotel San Francisco, creating a series of branded environments in partnership with Venmo, Sports Illustrated, TikTok, and Smirnoff.
We brought the concept of “Gold Rush Gatsby” to life, a modern take on San Francisco’s legacy that blended Gold Rush grit with high-glam, game day energy. The goal was to build a cohesive design system that could flex across multiple events and partners while still feeling elevated and intentional.
Across the weekend, we designed and produced over 160 assets, ranging from large-scale spatial moments like bars, lounges, photo ops, and step and repeats to detailed touchpoints like signage, menus, coasters, and custom collateral. We also integrated AI into about 67% of our workflow, which helped us move quickly while keeping the creative consistent across every space.
The end result was a fully immersive, multi-brand experience that felt unified throughout the hotel while still giving each partner its own moment.
Role: Experiential Designer
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