During March of 2019, I began work at the Integrated Communications and Marketing Office at Quinnipiac University. My role at IMC is a digital coordinator, where I am responsible for creating content for social platforms, designing digital signage and tracking the analytics of Quinnipiac social media. Some of my favorite projects throughout my time at Quinnipiac has been building content for Instagram.
Instagram Stories to increase engagement. This or that stories reached an average of 18% engagement.
Welcome back digital signage.
Instagram stories for special days and campus events.
Instagram stories for Quinnipiac vs. Yale ice hockey game.
Gameday trivia received a 14% engagement rate.