Peanuts & Dunkin’ 

While working for The Agency at Quinnipiac, I had the opportunity to collaborate with Peanuts as one of our clients. In 2020, Peanuts was gearing up to celebrate its 70th anniversary, coinciding with Dunkin' Donuts’ milestone 70th year. Peanuts tasked us with creating a deck of potential brand collaboration concepts they could use to pitch to Dunkin'.

Our goal was to develop creative ideas that aligned with both iconic brands while celebrating their shared legacy. We focused on integrating Peanuts’ beloved characters and nostalgic charm with Dunkin’s recognizable brand identity to craft a collaboration that would resonate with fans of all ages. This project challenged us to think strategically about cross-brand partnerships and conceptualize ideas that honored the heritage of both brands while staying fun, relevant, and memorable.