Peanuts & Dunkin
Brand Collaboration
While working for The Agency at Quinnipiac, one of our clients was Peanuts. In 2020, Peanuts would celebrate their 70th year anniversary, the same as Dunkin Donuts’. Peanuts wanted us to create a deck of possible brand collaboration ideas they could use to later pitch to Dunkin’.
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Dunkin' Background
Peanuts Background
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In 1950, the first Dunkin’ Donuts restaurant was opened in Quincy, Massachusetts by Bill Rosenberg. The goal was to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” In 1955, the first Dunkin’ Donuts franchise opened. The brand has since grown to more than 12,400 restaurants in 46 countries.
Today, around the world Dunkin’ serves around 2 billion cups of coffee per year. The brand is constantly innovating to offer customers new, delicious flavors and goods to keep them running all throughout the day.
Peanuts originated in 1950 and still continues in reruns to this very day. Written and illustrated by Charles M. Schulz, Peanuts is better known for its Sunday American comic strip. Peanuts is arguably the most popular and influential comic in history, having over 17,000 strips published. By the late 1960s, it had a readership of around 355 million in 75 countries and was translated into 21 languages. Peanuts helped cement the four-panel gag strip as the standard comic in the United States, and with Peanuts merchandise it earned Shulz over $1 billion.
The worldwide comic strip focuses entirely on a group of children and their everyday life, while their parents exist but are rarely seen and never heard. The main character Charlie Brown is a nervous, humble young boy who lacks self-confidence. He always seems to fail any task he attempts, such as kicking a football as his hot-tempered friend Lucy pulls it away from him.
Due to the great success of Peanuts comics, it turned into several holiday television specials such as A Charlie Brown Christmas and It’s The Great Pumpkin. These holiday specials still remain popular and are broadcast on ABC Network during the appropriate seasons. Later in 2013, TV Guide ranked Peanuts television holiday specials the fourth “Greatest TV Cartoon of All Time.”
