Old Navy 

Brand Audit

For this project, my team and I did a brand audit of the company, Old Navy. We conducted research examing brand history, inventory and then created a consumer analysis. This information allowed us to produce two recommendations for the brand.  Stronger marketing to secondary audiences and an emphasis on why they are the best choice over their competition.

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sabrinacdx@gmail.com​ 

Sabrina Colonese-DiBello 

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