Media Planning Campaign
For this project, my team and I created a media planning campaign for a local pizza restaurant. The focus of our campaign was to create brand awareness. We also wanted to portray Next Door as a local casual and trendy bar/ restaurant, more than your average pizza joint, with a tasty Italian menu with hand-craft cocktails. The tone of our advertising is young and casual yet, confident and tasteful. We want to drive in-store traffic by advertising Next Door as the new, local and popular place to spend your night for a relaxed happy hour or a gourmet dinner. We emphasized the local and community aspects of the restaurant, with the tagline “Just Go Next Door”.