Dizziak / Product
London
2024
Our team partnered with Dizziak, a haircare brand celebrated for its inclusivity and authenticity, to craft a dynamic social media campaign. Working closely with founder Loretta De Feo, we embraced the brand's signature East London edge, infused with her passion for 90s culture, hip hop, and vibrant energy.
For the product photography, we aimed to reflect Dizziak’s bold and funky attitude. To break away from traditional, repetitive visuals, we incorporated creative elements such as wide angles, spotlighting, and checkered patterns. These details brought a unique character to the images, amplifying the brand’s cool, vibrant, and unapologetic aesthetic across its social media platforms.
Role: Art Director
ASMR
Other Projects
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Escapescape is a powerful project by Mandy Tong designed to provide insight into how individuals with visual impairments experience the world.
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Well Woven is a clothing collection I designed using Hemp Silk to challenge the norm of clothing made with toxic chemicals.
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Travel has always been one of my greatest passions—it fuels my creativity and inspires my work. Whenever I can, I spend my weekends exploring new places, capturing the essence of each destination through my lens. In November 2024, I had the opportunity to visit Mayrhofen, a picturesque ski town in Austria, at the invitation of a friend.