BJ's Wholesale's own brands include Wellsley Farms and Berkley Jensen. The two brands are very popular in-store by BJ's Wholesale members. The ask for this project was to emulate that same adoration for the brands from the clubs to digital. The team and I decided to create a superior shopping experience compared to the rest of the product assortment. The well-known Wellsley Farms and Berkley Jensen brands would be seamlessly translated into landing pages full of the recognizable branding. 

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New shopping paths and custom product photography were introduced to elevate the entire experience. I was able to work with the Art Director of the two brands to direct the photography from a digital perspective. These pages continue to update quarterly based on seasonality and trending products.